Creating a winning content strategy for both customers and search engines
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4 years ago
Content marketing is at the heart of most efficient digital marketing campaigns, offering businesses an excellent opportunity to boost their results. A well-documented content marketing strategy can improve online visibility, create brand awareness and build communities. But, if you want to stand a chance of showing up on the SERPs and boosting organic traffic, writing […]
Effective marketing techniques : Content Amplification
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5 years ago
Analysing the traffic sources for our client’s websites, we figured out that more than half of the traffic received over six months comes from many different sources: social media, paid search, display, direct traffic, organic, or referral. Given the most recent changes in digital marketing, we concluded that we would miss lots of valuable traffic, […]